Our new logo reveal… from penis to perfection

What a week!

The past few days we’ve been busy both exploring the Cancun, Mexico area and attending TBEX, which is the biggest conference for travel bloggers in the world.

TBEX Cancun

The TBEX conference in Cancun, Mexico

It’s been exhausting but a lot of fun. We’ve been meeting like-minded people who share our passion for travel and completely understand the nomadic lifestyle we live. It’s something special and we’ve been relishing every day that’s come our way.

The conference wound up yesterday and now we’re on a press trip sponsored by Visit Cancun. We’re staying at Dreams Riviera Cancun and it’s a stunning location. Take a look below and see for yourself.

Dreams Riviera Cancun

Yes… that’s a private jacuzzi on our balcony

We’ve also been kept under the pump because we’re working with our friend Kristin to re-design our website. If you subscribe to our monthly newsletter you’d have already have had a sneak peak at our new logo, but if you don’t get our e-newsletter here it is!

Double-Barrelled Travel new logo

The logo design process

Like with all branding and design projects, it was a collaborative process to come up with our new logo.

Thankfully we were working with Kristin. We met her on the Inca Trail earlier this year and she had recently quit her job as a creative director at an agency in Chicago. We immediately hit it off and to our delight she decided to move to Cuenca, Ecuador, while we were there, meaning we could collaborate face-to-face.

With her background in design, she was able to create the perfect logo for us.

Our new logo brief

The best thing about working with both a friend and someone who reads Double-Barrelled Travel is that she knew us and our brand inside-out. So therefore she was able to design a logo that completely fits with the new direction we’re aiming to take.

To start, the brief we shared with Kristin was that we wanted something that was fresh, showed us as fun and being on a journey, but a logo that was cleaner and more professional than the cartoonish style we currently have.

She went off for awhile and then a few days later, when she was hosting a party, suggested we take a look at the first draft. A group of us gathered around the computer and she brought up the image.

This was it…

Double-Barrelled Travel logo design process

And the first thing that came out of my mouth was…

“It looks like a PENIS!”

Having a few wines in me probably didn’t help, but that was the first thing I saw when I looked at it.

Everyone laughed (even Kristin, thankfully) and even though no one else in the group saw it until I’d blurted it out, none of us could un-see it once I’d put it out there.

So it was back to the drawing board, as penises don’t really fit in with our branding.

Round two of logo design

Although what I had seen was somewhat unsavoury, there were elements to the first design that I did like. Mainly it was the fact that Kristin had incorporated a ‘D’ and a ‘B’ to represent Double-Barrelled, and then the road in the middle to represent our travel.

So Kristin took these elements and came up with these designs:

Double-Barrelled Travel second logo design

Double-Barrelled Travel second logo design

Double-Barrelled Travel second logo design

We then had a chat about the fonts and went with the first design of the three because it was clearer and we felt it stood out more. We also preferred the font.

I added that I would like to inject a little bit more vibrancy and quirkiness back into the logo – not as much as the first design, but more than the second. Kristin suggested we make the logo like a passport stamp and try out a few colours.

Logo design round three

That led her to these designs:

Double-Barrelled Travel third logo design

Eventually we settled on the blue and red as we felt those colours popped the most and fitted in with the passport stamp image.

And this was the design process from penis to Kristin’s perfected piece!

Double-Barrelled Travel new logo

We are very happy with the design and can’t wait to share our new website with you all. Our new logo is just a taste of the simple but impactful design to come… so stay tuned.

Double-Barrelled Travel square logo

This is the square design of our new logo

But over to you – what do you think? Do you like our new logo?

If you need anything designed, and like the work Kristin has done for us, please do not hesitate to contact us for her details.

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About the author

Carmen has been nomadic since May 2013 and the co-founder of Double-Barrelled Travel. She loves experiencing new cultures and learning new languages. She is having the most fun when skiing down a mountain, scuba diving in the Caribbean or curled up with a good book.

4 comments on “Our new logo reveal… from penis to perfection”

  1. Amelia Lynch Reply

    The behind-the-scenes of how you came up with the design is really interesting, and knowing that makes it so much more interesting! I can see exactly what the intentions were and how well it all works. Without the story it’s still a good clean design, professional and original, but the story really makes it for me. Now, what to do about a logo for my site…

  2. Rochelle Del Borrello Reply

    Hey guys! It looks great.
    I recently sent out an invoice and realised I probably need some kind of logo too, actually I need to redesign my whole blog but I’m feeling too overwhelmed. Unwilling Expat is small and that’s what I like about it but it’s a great idea to add some professional touches. Great work!
    Rochelle Del Borrello recently posted…The toilet situation in ItalyMy Profile

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